Mother Ship

April 26, 2013

Torah Kachur

I now work for CBC radio, it's a pretty cool gig as the science columnist where I get to talk about all sorts of different topics like biggest space science aboard the ISS to the smallest chemistry of pennies. 



And I spent yesterday at the Mother Ship of CBC in Toronto.  It was from there I did my newest column on the science of making decisions. 


I spend 6 minutes a week talking about science in the various markets, six minutes.  CBC is our best science media outlet in the country that appeals to a general audience, they have the wildly successful Quirks and Quarks and the technology show Spark.  Those air for an hour a week, and my six minutes.


That means that, on average, a completely and utterly loyal listener to CBC will get 2 hours and 6 minutes of science programming in their lives a week.  When, let's face it, people have busy lives and don't listen to talk radio 24/7.


We must do better, science should permeate people's lives because it controls it.  The more we know, the more we understand that science dictates all of our existence.  There is a desperate need for more people to be doing what I'm doing right now....sitting in the airport and dreaming of a world where people love science.  Where people are curious about the world around them and will delve into the intricacies of the world in us.


This is a call to action for all of us - celebrate scientists, write, share, blog, pitch, read, listen, watch.  Science is everything, if you ignore it, there is nothing.



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